An excerpt (once Roberts has gotten past praising Pollan):
So this is the tone that grates. Pollan writes as if the nutrition scientists are conspiring in a sinister plot with the food business to make us all fat and unhealthy. He doesn't actually say that but it is implied. And, well, that's just silly. The reality is that food companies exaggerate findings from food science to market their goods. But this is neither new nor surprising nor in anyway unique to food. It's absolutely ubiquitous. That doesn't make it right, but the problem surely isn't science. And by misrepresenting the problem it becomes more difficult to articulate reasonable solutions.Go to Greed, Green, and Grain to read it all.
And, now, the real rub. Did I mention prices?
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