When ESPN's "Pardon the Interruption" was covering the French Open, Michael Wilbon had a thing for the word: "Monfils". (That is, he said it probably 50-60 times over a period of 2-3 shows.)
I know what he was feeling; I've the same fixation on "karnal bunt". (Perhaps because I'm a puritan at heart and am therefore intrigued by the sonic associations.) Anyhow, that's the phrase for today.