(I bet that's a phrase that doesn't get a Google hit. Checked and I was right.)
In last week's New Yorker, the review of David McCullough's "1776" focused on George Washington's presence and the process by which he achieved a command presence that impressed the hell out of everyone. A feature piece on Freddy Adu, the teenage soccer phenom, included a couple paragraphs on his training in Florida to have a presence in dealing with the media. Interesting contrast, but the idea's the same--to get one's aims you have to impress others. We are social animals.
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