Michael Pollan writes at EWG on what went wrong with the farm bill. His basic answer is: his camp didn't have a constructive proposal for replacing the current system. And proponents of the current system did a good job of "logrolling", also known as co-opting people by throwing them a bone.
I suspect that's about right, although I'd add another factor: the opponents made a lot of noise, but never showed a good, big organization. You get the attention of politicians by whacking them with grassroots support, not posts on blogs, etc., or even best sellers.
Finally, the history of farm legislation is that changes occur incrementally--the institution of the Conservation Reserve Program in the 85 bill and Freedom to Farm's direct payments were, in my opinion, the two biggest changes we've had since 1965.
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