Wednesday, March 21, 2012

The Importance of Data Modeling

And thinking outside the box.  The NYTimes has a piece on how American retailers are trying to open up their websites to foreign customers.  Turns out it's not simply a matter of trusting shipments to UPS or FedEx.  For one thing, some foreign countries have postal codes which aren't 5 digits.  Imagine that!

I mock, yet the longer I live the more I see that my own data modeling efforts in the 90's were horribly limited by assumptions and chauvinism.

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