Sometimes dairy farmers aren't too smart. (Remember, I grew up on such a farm.) This article from the Akron Beacon describes the bind they're in over rbST, the hormone that increases milk production. It's reasonably sympathetic. But the terminology shows the fight is already lost:
"rbST-Free"--that's a construction which implies that rbST is bad. Most notably: "drug-free", "tax-free", "gluten-free", "risk-free", "pollution-free"...etc. etc.
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