- safety--cars being safer than human drivers (who don't drink or text)
- useful--cars that aren't slow because too cautious, perhaps requiring regulatory changes.
- affordable.
To me it seems they're setting the bar too high. Going back to the Innovator's Dilemma new technologies evolve by finding a niche from which they can expand gradually, making use of the learning curve to reduce costs so existing technology can be undersold and to become useful in new ways. I think that applies here, as I've said before:
- a geezer like me isn't as safe a driver as the average person, even though we know enough not to drink or text.
- a geezer like me is already a cautious driver, so making a driverless car that abides by the speed limits is not disrupting the norm (for us).
- a geezer like me values driveability higher, highly enough to pay a premium to preserve the ability
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