This extension piece on careers servicing "companion animals" reports current spending of $50 billion, with an increase of $12 billion in the last 5 years. That's roughly a 25 percent rate of increase in hard economic times.
I can believe it: we have two aging cats in the household, one of which will be amazingly costly over the rest of her life span. I keep surprising myself that I love her that much, because she was mean (feral mother) as a youngster.
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