Food Movement as Religion

That's the argument in this long post. An excerpt:

But I couldn’t help but feel I had just attended a religious revival. Lyman’s [the "Mad Vegetarian Cowboy"] talk had all the hallmarks of a revivalist sermon, minus any mention of God or Jesus. He had told of the sinful ways in his youth, his arrogance and his disregard for the wisdom of tradition. He recounted the crisis sparked by illness, a miraculous cure, and the epiphany that allowed him to see the error of his former ways. He then chronicled his path of righteousness. The lecture ended with what felt like an altar call, as Lyman exhorted listeners to renounce the sinful ways of the world and follow the narrow path of righteous eating.

I think it's stretching it a bit.  The food movement can make use, conscious or unconscious, of themes and patterns found in religion, but that doesn't make it a religion.  I would be interested though in how well food evangelism meshes/coexists with religious evangelism.