Organic Farming in China

Once upon a time, when I was young, the only thing China had was "organic farming".  (Actually, I think the English lord (Howard?) who was an early advocate of organic farming studied Indian or Chinese agriculture.)  Now that some Chinese are rich, "organic" is becoming a fad, according to this Post article.  "Fad" is a little harsh, no doubt attitudes will evolve and people will become more realistic, much as Americans have done.  Maybe Whole Foods will open stores in China, following in the footsteps of KFC?