Open Government and Its Limits

Got a chuckle from this use of the USDA open government site (someone decided to tweak USDA over the NYTimes dairy/cheese article by posting a tongue-in-cheek suggestion there).  I commend USDA for showing the statistics on the site on the front page: they show it's not enough to "build it and they will come", particularly in as staid and settled an environment as USDA.  TSA got traction with their blog simply because security is sexier than agriculture. I don't know what USDA and its agencies need to get more usage of their Gov. 2.0 stuff, but something is needed.