Reading, as I try to, the posts, articles, and books of the locavores, organic farming, and sustainable ag people, I usually sense an emotional conviction of the rightness of their position. There's the fervor of the evangelist about the preachments of the Pollans, Kingsolvers, and Astyks of the world.
When I switch to the other side, the emotional feel is sometimes different. Confidence seems to be the main theme--not worry about soil exhaustion,etc., just confidence that what worked in the past still will work in the future, confidence that reason (science) and hard work together will conquer all difficulties.
This article in Wired on a corn/soybean yield king might explain to the greens some of the emotion.
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