Donald Trump boosted his total votes from 63 million in 2016 to 73 million in 2020. His opponent went from 65.8 to 78.9. (2020 totals are preliminary, still a bunch out esp in NY.)
By my calculations Trump's increase was about 16 percent, his opponent's almost 20 percent. For fun let us attribute all of the Biden increase to people hating Trump (using "hate" as a blanket term) and all of Trump's increase as people loving him (using "love" as a blanket term).
Verdict: Hate is more motivating than love.
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