For some reason I feel more kindly to the operation in this article than I do the one in my previous post.
For one reason, the farm described is in a warehouse, one story, not multiple stories. My guess is then that the cost for the building/real estate is lower per plant. Might not be true but that's my take.
Another reason, the operation is described as experimenting, learning from failure.
A third reason, admission of problems, such as using cameras to monitor the health of plants is not always a replacement for eyeballs on the plants.
A fourth reason, the writer notes the cost differential and ask why people should pay the difference. That's key to me. I'm not convinced that simply better taste and fresher produce is going to be enough. Maybe it will be; after all the Fuji apple has gained market share replacing the Red Delicious as a standard apple.