I think peach growers should form a cartel and push for legislation permitting "peach" to be used as a label only for fruit marketed in the month of August.
I just finished the second of two peaches I bought earlier in the week. Both were delicious, nice yellow flesh, juicy and yielding but not soft, reminding me of the way peaches used to taste when I was a boy. I've a vague memory (vague because it's not a good one and so suppressed) of buying peaches in June and July and being consistently disappointed. The peaches were hard, reddish flesh, not the perfect yellow of August peaches. In sum, eating them discouraged me from buying peaches.
If the peach growers can't form a cartel to enforce standards of identity for their product, maybe I can file a claim for deceptive advertising with the FTC. Someone in the government has to do something.
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