This New REpublic piece discusses research into the frequency of swearing in America, specifically the use of the seven words in American books. The research found a vast increase (28 times) between the early 50's and the late oughts.
The article is dismissive of the research, claiming it's not good social science. That may be, but as someone has lived over those years, the prevalence of swearing is to me just a sign of the changing culture.
I'm tempted to say "standards are falling" but I'll just say changing.
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