Stop the Presses: Foodie Says Not All Industrial Food Is

Evil!!  Mark Bittman, the NYTimes resident foodie, has a piece with that title.  He finds some virtue in the canned tomatoes produced by a California grower in Yolo County and canned by a co-op.

The grower is: "

Rominger Brothers Farms is a progressive, diversified family farm and ranch located north of Winters, California. Brothers Rick and Bruce Rominger are fifth-generation Yolo County farmers. They produce many different crops using organic and conventional techniques, including winegrapes, processing tomatoes, rice, wheat, corn, safflower, sunflower, onions, alfalfa and oat hay. As stewards of the land, Bruce and Rick are committed to growing crops in ways that protect the environment, such as minimizing the use of crop protection materials, using drip irrigation to conserve water and using sheep to graze crop residue."

They've 6,000 acres, 40 employees, grow 80 acres of tomatoes and hope to clear $500 an acre. Best I can tell the tomatoes aren't organic.

Bittman's impressed that the canned tomatoes taste better than fresh supermarket ones, but I wonder whether he did a taste test controlling for salt levels.  But still, I have to give him credit for having an open mind.

He does end with a plea for more unionization (though the co-op is unionized) and/or upping the minimum wage.  How he reconciles that with the acknowledgement that " the processed tomato market is international, with increasing pressure from Italy, China and Mexico..." I don't know. 

A side note--the Deputy Secretary of Agriculture in the Clinton era was Richard Rominger; I wonder if there's any relationship?