USDA Improving?

From an FCW piece on the mandate for departments to establish a structure for "digital governance".

The Agriculture Department, for example, has been improving and standardizing the look and feel of all the department’s websites by hosting monthly webmaster meetings. The Labor Department is building a knowledge management program that integrates data from its 25 agencies and call centers, including answers to the most frequently asked questions, with the aim of building a cohesive customer experience.

Thanksgiving has made me cynical: how is "digital governance" different from "e-government" which was in turn different from  "IT management" which was in turn different from "ADP operations"?