It's All Power--per Pollan

From the NY Times Magazine, Prof. Pollan writes on the referendum in California to require the labeling of food with genetically modified organisms as ingredients.

This paragraph I found astonishing, but remember that the good professor is not one of my favorite people (for some reason he and Ralph Reed get up my nose, as the Brits would say);

Americans have been eating genetically engineered food for 18 years, and as supporters of the technology are quick to point out, we don’t seem to be dropping like flies. But they miss the point. The fight over labeling G.M. food is not foremost about food safety or environmental harm, legitimate though these questions are. The fight is about the power of Big Food. Monsanto has become the symbol of everything people dislike about industrial agriculture: corporate control of the regulatory process; lack of transparency (for consumers) and lack of choice (for farmers); an intensifying rain of pesticides on ever-expanding monocultures; and the monopolization of seeds, which is to say, of the genetic resources on which all of humanity depends.

Am I being unfair to summarize it as saying: "it's not a health issue, it's power"--even though there's no food safety issue, we, the food movement, need to show our power?  Would the professor like to see other movements use the same logic; don't argue the merits, just show you're more powerful than your opponent?