I'm not sure this works. PETA did undercover work at a livestock farm in Iowa, released the film, and Iowa farmers are fighting back. But it's intrinsically one-sided. PETA can pick and choose what's released. It's also true, as a general rule, what an insider sees in the day-to-day routine is quite different than what the outsider sees. It's a question of context, of routine, of perspective.
The best thing the coalition could do is put on tours of their operations--try to drown the PETA expose in a sea of transparency. But that assumes a routine tour wouldn't upset tender-minded undergraduates.
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