Monday, June 27, 2005

Sign of the Time--Bigger Miata

Warren Brown in the Post writes on Mazda's redesign of their Miata:

"There were two seemingly contradictory needs in the Miata's redevelopment. The car had to be bigger. That is because people have gotten bigger, especially in America, the global automotive industry's most lucrative market, which also is the home of McDonald's, Wendy's and Burger King."
(He doesn't say whether they had to add more cup holders.) Bigger houses, bigger clothes, bigger cars--the world is going to pot says this old bureaucrat.

Idea--Variable Pricing for Events

If I recall, pricewatch.com introduced the idea of selling airline seats and hotel reservations on-line. The idea was the airline or hotel would gain from selling otherwise vacant seats or renting rooms.

This weekend I ran into three different scenarios where the idea might be applicable. In the Post magazine they ran an article on the Washington Nationals, which included a comment on some empty seats that might be filled by charity. My wife and I went to Wolf Trap Saturday for the NSO concert, again some empty seats. Then Sunday night we went to Kennedy Center for the Suzanne Farrell Ballet (the performance was better than the review led me to expect), also empty seats. I know DC has (or had) a half-price day of performance outlet down on F Street. But why not line up some membership organizations--the Scouts, PTA's, etc. to buy tickets on short notice for real low prices. One thing ballet, classical music, and the Nats share is an interest in building their audience. Maybe they'd attract a return buyer for each 10 tickets they sell.?

Saturday, June 25, 2005

Dining With Jeff - New York Times

Patricia Nelson Limerick, a prominent historian of the West, is a guest op-ed writer for the Times. Today she mentions (registration required) the John Adams/Thomas Jefferson reconciliation and correspondence over the 12+ years before they died. She goes on to cite her husband, now dead:
"When I find myself puzzled and even vexed by the opinions and beliefs of other people, I invite them to have lunch. Multiple experiments have supported what we will call, in Jeff's honor, the Limerick Hypothesis: in the bitter contests of values and political rhetoric that characterize our times, 90 percent of the uproar is noise, and 10 percent is what the scientists call 'signal,' or solid, substantive information that will reward study and interpretation. If we could eliminate much of the noise, we might find that the actual, meaningful disagreements are on a scale we can manage."
Acting on this rule, she's invited Bill Moyers and James Watt (Reagan's Interior Secretary) to lunch. Will be interesting if it comes off. I suspect many, perhaps most, Americans of the non-political class would want to believe in the hypothesis; I certainly do. I remember one of the management classes I had focused on eliminating noise from communication--one exercise was to "confirm" what you heard; try to restate in your own words what you thought the other party was saying. It often works, at least in work contexts. We often jump to conclusions. I often drove my employees up the wall by asking them to take baby steps--describe a little piece of a problem until I was sure I understood it, then go on to the next. Surprisingly often the problem would disappear or the fix would appear in the process.

But it's easy to over-estimate this. If Gerry Adams and Rev. Paisley sat down for lunch in some Belfast pub (Paisley might well be teetotal), even under the guidance of the best possible facilitator they'd still have irreconcilable differences.

Doing Things the First Time

My Harshaw's rule about not doing things right the first time has another corollary--it takes an extra effort to try new things. That comes up from two things:

1. piece in the Post about a woman of a certain age (50+) trying something new, spurred on by the question: "when was the last day you did something new?" I haven't bothered looking up the link, but it's a good question. I never was an adventure seeker and am less so as I've gotten older. Indeed, my wife and I have a mantra, somewhat self-mocking: "change is bad". I suspect that's true of most people; we seek the comfort of the familiar and have less emotion (less love, less hate, less fervor) prompting us.

2. Safeway's store in the local shopping center. When first designed in the 1960's, the center had a different design than the usual strip shopping mall--a central plaza with the stores around it, hidden from the parking lots. The Safeway store was, I guess, standard-size for the time. The center didn't do well. Over the years there were lots of failed stores. Finally (late 80's maybe?), a new outfit bought the center, got approval to redevelop, entered into long negotiations with Safeway over a new store, bulldozed down all the great trees, tore down all the buildings, and then built new, pretty much the standard 1990 strip mall design with a much larger Safeway. While the overall center seems to do okay, I don't think the new store's been a real success for Safeway--lots of people got into the habit of shopping at the Fox Mill Giant while the store was under construction.

Safeway has recently renovated the store, redoing the floor and lighting, changing the produce area and putting in more little stands and displays. (I believe the Post said they were doing that in lots of their stores, trying to compete with other chains, particularly Whole Foods.)

Anyway, the point (at last) is today is their big day, lots of real bargains, lots of extra people, chances to win up to 300 mini-DVD players, etc. etc. It seems all a plot to get people into the store for the first time. I say "plot", but it's really the standard tactics business uses to introduce new products or new stores. Of course, Tom Cruise may be introducing a new wife to sell a new movie. In any case, it shows how to overcome consumer inertia--appeal to greed.

Thursday, June 23, 2005

My Morning Run

This morning in Reston is one of the last good days before the summer heat and humidity. I set off on my morning run about 9:15, temperature about 70, air clear. Ran down Freetown Drive, a very pleasant street now, a mixture of modernist homes from the early 70's and more traditional homes from around 1980, backing up to strips of woods behind the houses. The mix of styles reflects Reston's history. I remember driving out from Ft. Belvoir with fellow recruits in late 65 or very early 66 when there was an open house at Lake Anne. I'd read about the plans in the paper, sounding very modern. Develop for people, not cars; keep high enough density in apartment buildings and townhouses to save trees and keep open space; encourage people working in the same community they lived in. Lake Anne was an example, modeled after a European village sited around the end of Lake Anne, very cosmopolitan.

Over time those plans changed. Robert Simon, the original dreamer, had to sell out to Gulf Oil. Townhouses didn't sell as well as detached homes, so the planned size went from 75,000 to 55,000. Modern architecture showed some problems and lacked some sales appeal so designs became more conventional. Despite all the compromises, Reston is still a good place to live. And this summer day it's pretty--Freetown has lots of plantings around the homes, most of which are now blooming.

As I ran, I thought I noticed a new lawn ornament on the lawn across the street. Then an ear twitched and I realized it was a doe. I may have interrupted its breakfast on tasty hostas. We stared at each other for a while, then the doe took off between two houses and into the trees. Growing up on a farm in New York we rarely saw deer. But while Robert Simon didn't dream of having deer in Reston, what remains of his dream Reston is fine habitat for Bambi.

Wednesday, June 22, 2005

Blair Witch Project, Afghanistan, and Irrational Exuberance

[Note: I started this yesterday and should have posted it with the movies/war post--would have better explained my meaning.]

What the discussion over the Downing Street Memos lacks (see Crooked Timber, Dan Drezner, Kevin Drum) is the climate of opinion in summer 2002. This is how I remember it, without doing any research in old papers.

Remember that the history of Afghanistan was up and down, just enough to be suspenseful. Bush gave the Taliban a time limit to get rid of bin Laden, it expired, we saw some military moves, there was some speculation on the left and in the media about how the Northern Alliance and we were bogged down, then all of a sudden the air campaign took effect, the Taliban collapsed and everything seemed rosy. Speaking for myself, I exhaled a big sigh of relief. I don't remember significant opposition to the war, there were just enough problems for us all to feel relieved and joyous when Kabul fell.

What lessons did we draw from Afghanistan? Perhaps the same sort of lessons we learned when Netscape had its IPO--irrational exuberance. Particularly in the Pentagon--we had a new way of war, precision munitions, low casualties, and devastating effectiveness. So Bush, Cheney, and Rumsfeld justifiably felt their judgment was vindicated, their arms powerful. Liberals like me, who had been ready to leap on Bush for miring us in another Vietnam in Afghanistan, lost confidence. There was a new conventional wisdom abroad.

In sum, the Afghanistan war was an exception to Harshaw's Rule no. 1, you always fail the first time. But maybe I can get a reprieve for my rule, by adding a corollary: "but if you do succeed the first time, you'll get a big head." Witness the Blair Witch Project. Perfectly amazing success. But what was the name of the sequel? Very often in the history of movies the sequel is much inferior to the initial success (the Bridget Jones and Ocean's 11 sequels are examples).

Anyhow, in this theory Bush and Rumsfeld, enthused by their Afghanistan hit (pun intended), decided for a sequel in Iraq. I think it's true, as most of the bloggers on the Downing Street papers say, that they believed that Iraq had some WMD and wanted WMD and was bad and should be taken down. I also think they screwed the planning because of the euphoria from Afghanistan. They thought it'd be easy because Afghanistan had been easy. I'd also blame us liberals--I don't remember any vigorous opposition. There was a sneaking suspicion that Bush might be right, at the very least the country mostly was behind him. The most Congressional Democrats could do was to push for going to the UN. But that was just a slower road to the same destination. (No one ever came up with an alternative to war that seemed reasonable--doing nothing rarely seems reasonable.)

As E.J. Dionne said in yesterday's Post the administration fooled themselves. (Just as the producers of the Blair Witch sequel fooled themselves.)

Kingpin (Kingbolt) or Mascot

The Washington Post notes a birthday party for a 40-year Justice Department bureaucrat:

"Few occasions would seem likely to bring together Alberto R. Gonzales, the Republican attorney general, and one of his Democratic predecessors, Janet Reno. But the party yesterday in the Justice Department's soaring Great Hall was no ordinary event.

Several hundred people from both sides of the aisle gathered to honor and poke fun at David Margolis, the associate deputy attorney general who -- as of yesterday -- has worked at the Justice Department for 40 years under 16 attorneys general."

I suspect most established bureaucracies have an old-timer around. In my days at Agriculture they often fell into two categories: mascots and kingbolts. Another name for a mascot was "a character", as in "that's so-and-so for you". Mascots often earned their keep as ornaments, rather than workers. They added flavor to the workplace and the office would have been diminished without their presence, but they weren't vital cogs.

Kingbolt is a term I got when I looked up "kingpin" at http://www.m-w.com--it offers a secondary definition as the pin in a knuckle joint, as in a car transmission, while "kingbolt" is the pin that couples two rail cars together. Going back to my "clutches and shear pins" post, I can't resist the metaphor. A kingbolt is a career bureaucrat who has both the knowledge and personality to act as an interpreter between the political appointees and the bureaucracy. It's a two way deal: helping politicians to sort out alternative ways of achieving their objectives, heading off impractical ideas while ensuring the concerns of the bureaucracy get heard. (Bureaucrats are often like the Victorians, do anything you want as long as you don't frighten the horses.) Of course, sometimes they're the way the bureaucracy co-opts the policy maker but sometimes they're the way the policy maker alters history.

Tuesday, June 21, 2005

Why Movies and Wars Are Similar

Slate has an interesting article mining a scholarly "metapaper": The Moviegoer - What social scientists and economists can tell us about our cinematic preferences. By Michael Agger.

"Here's how the authors summarize the process by which expensive bombs like The Adventures of Pluto Nash come into the world: '[W]hen costs are sunk progressively and information on a project's quality is revealed gradually, rational decision makers can carry projects to completion that realize enormous ex post losses.' Rational decision-making led to a $100 million film with Eddie Murphy running a nightclub on the moon in the year 2087. That's funny."

I assume that the same logic applies whenever a small group of decisionmakers get together and decide to do a project. Like, for example, the Iraq war.

Monday, June 20, 2005

USDA Does PrePackaged News

USDA has been criticized for its practice of doing, or contracting for, reports on its activities that only at the end say they've been done by USDA. TV stations then snip the end and pass it off as their product. I've previously posted that I think the stations are wrong, not USDA, but this rider in the Ag. Appropriations bill would stop the practice:
"SEC. 765. Unless otherwise authorized by existing law, none of the funds provided in this Act, may be used by an executive branch agency to produce any prepackaged news story intended for broadcast or distribution in the United States unless the story includes a clear notification within the text or audio of the prepackaged news story that the prepackaged news story was prepared or funded by that executive branch agency."

You Can't Keep a Good Legend Down

Toni Bentley reviewed a new biography of Mary Wollstonecraft in the NY Times Book World on May 29. In discussing women's status at that time, she threw in a parenthetical statement that is false.

"(In all fairness, a new law in 1782 stated that a husband should not beat his wife with a stick wider than his thumb.)"

One thing we can say for sure is that there was no "new law" in England that said such a thing.
http://tafkac.org/language/etymology/rule_of_thumb.html

http://research.umbc.edu/~korenman/wmst/ruleofthumb.html

http://www.europrofem.org/02.info/22contri/2.04.en/4en.viol/28en_vio.htm

Credit to the Bookworld, yesterday they published a long letter that included a rebuttal of this legend.