"Why did no establishment media company create a Craigslist, a Huffington Post, a Google News, a Twitter, or other sites that have altered the boundaries of news and information?"The answer is twofold:
- With the possible exception of Huffington Post, which I've never visited, the creators of the other sites were doing something different, but not trying to create "Craigslist", etc. Craigslist as it exists today is the result of a long evolution, it wasn't created in one go.
- Established media companies, just as for any bureaucracy, spend their energies doing their established job. The publisher of the NYTimes doesn't come to work every day asking himself/herself: what are we going to do differently today? The workday is shaped by the expectations of his/her employees, advertisers, etc. The creator of Craigslist came to work everyday with no web of expectations--no one had ever seen a craigslist, so he was free to create it. (See the Christensen books for expansion of the point.)
