The Limits on Websites

I remember when everyone but everyone was going to be on the web.  I thought that, at least for a while.  But then I started becoming skeptical. Partly this was from my experience with FSA--some of my bright ideas flopped, didn't gain the user acceptance that they needed.  Then I became conscious of the feedback loop: if you build it and the users don't come, you won't maintain.  And finally of the culture problem.

A case study: I buy things at the Merrifield Garden Center and the Home Depot.  Both have websites; HD's is better than Merrifield because you can order online for home delivery or pickup at the store. But unlike Safeway, where I also shop, neither site has a Covid-19 page/announcement when you login. 

It's an indication that for the managers involved, thinking early on of their web presence is yet to become a habit.