Cyber security for Farmers?

FBI says farmers vulnerable to hacking of digitized data. 

I'm not sure what the motivation would be.  The piece discusses the possible theft of bulk data for use in market manipulation and such.  That's possible I suppose, perhaps particularly at the state and corporation level, but I'd think it unlikely.  What other motivation: ransom, as has happened with hospitals.  I don't think farm-level data is that crucial or time sensitive. 

I know the ag lobby has put in legal provisions requiring FSA to keep secret some data, but that's more anti-EWG measures than anything else.

Call me cynical, but the cyber-security/industrial complex has an interest in alarming everyone they can, so they can sell their services.