One of the early functions of what eventually became USDA was the gathering and publishing of data, both production and sales data. Based purely on anecdotal data, one of the big benefits of cellphones in some areas of Africa and India is that suddenly farmers can find out what markets are doing.
In this context USDA touts their new service for grass-fed lambs and goats, reflecting their rising popularity. I assume the popularity has several causes: a growing market from the immigration of people whose native cuisine features lamb and/or goat meat and rising interest among the foodies in such gras-fed meat plus the fact that lambs and goats fit a small farmer's operation much better than beef or pork.
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