Frailty, Thy Name Is Beginning Gardener

From a NY Times article on the fad for company gardens:

Still, what seems like a good idea in the conference room doesn’t always translate to the field. People don’t always follow through. It’s the same dynamic that fills the office refrigerator with old yogurt containers and moldy lunches.
At PepsiCo, most of the plots are still weedy and empty. The weather has been cool and so, gardeners say, has enthusiasm. Last year when the company first turned over a plot the size of two tennis courts to peppers and tomatoes, 200 of the 1,450 employees here signed up, mailroom workers and midlevel administrators alike. This year, the volunteers dwindled to about 75, and many of them have yet to ready their plots.