Smaller Markets--Good or Bad?

The LA Times has an article on Safeway's trying a new, smaller market design (along with Wal-mart and Tesco). It sounds as if they might be going for both the crunchies and the rushies-

"The new smaller stores are attempting to offer convenience by editing down the selection to fewer product choices in each category and making it easier for people to do their shopping and get out. The stores offer a large selection of prepared foods and meals that can be quickly assembled by time-pressed households.

"About 50% of the offerings are fresh produce, meats, cheese and prepared foods."