It's missing ads. No, not electronic ads, but the print ads which will be indispensable for social historians of the future. I say this because yesterday the Post ran a full page ad which I'd like to link to, but I can't.
Instead I'll link to the website--LifeLock, which is an identity protection service.
The service itself, LifeLock, appears to be consolidating a number of things you can do for yourself, requesting free credit reports, taking your name off junk mailing lists, etc. You aren't paying for a magic formula, you're paying for convenience. Is it a good deal--damn if I know, might be, particularly for someone with paranoid tendencies who simultaneously is willing to trust someone to guard their identity.
But what it does have is a great gimmick--the founder puts his social security number in the ad. It's a great example of what used to be called "eating your own dogfood" (I think that was it--anyway the idea is, when you're developing an IT system, the big test of its usefulness is whether its developers use it themselves. Sort of like Congress--if they come up with a new health care system, do they scrap their own current system and switch to the new one.