This isn't conclusive, of course, but maybe they should look South:
That's from a blog running a series on childrearing in various countries, focusing on the cultural differences among them. It's interesting.
"On the love of history: My kids go to a local Mexican school, and it seems like they perform in a special history program almost every month. Children dress up in traditional garb or as political revolutionaries, and they enthusiastically sing, dance, recite poetry and perform plays depicting important historical events. I was once talking with a fellow mom about how my husband and I were trying to understand our children’s interests so that we could help them find a job they would love as adults. I jokingly moaned that my son only liked history but that he could never make a living off of that. My friend looked at me, shocked! "No!" she cried. "In Mexico, historians are highly valued and never have a hard time finding a job!"