As a stockholder in Whole Foods (it's done well over the last decade or so) I welcome all positive news for the company. So I shouldn't promote this article (Hat tip-kottke.org) which compares the pseudo-science found in the sales pitch for some WF products to creationism and wonders why crunchies get upset about the latter but not the former.
However, I like the article. It's always good to mock oneself.
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