[Updated: A quote from the Post:
A combination of factors has spurred the growth of the U.S. teff market. One is scarcity: The Ethiopian government routinely bans its export to protect prices from rising inside the country during lean seasons. Another is a shift in American dietary habits. The rise in Ethiopian immigrants and the concomitant rise in the popularity of Ethiopian food have increased demand, as has the surge in vegetarianism (a two-ounce serving of teff has as much protein as an extra-large egg). Yet another is the increased awareness of gluten allergies; gluten-free teff is a welcome alternative to wheat.]
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