A couple thoughts:
- even in 1960, black poverty was mostly invisible. Civil rights issues sucked all the air out of the room, leaving little room to consider other issues. So the poverty in the Appalachian region was a big focus. Not only did JFK do the food thing, he also got legislation creating an Appalachian Regional authority, covering parts of 13 states. The idea was a pale imitation of the TVA, trying to coordinate federal programs to help the area (which included my home county).
- the references to "food stamp program" are a bit misleading. Beginning in the 1930's the Feds distributed surplus commodities to the needy. In 1939 there was a brief attempt at food stamps--allowing the needy to buy stamps which could be used only to purchase food. But I believe that program died with WWII. The surplus distribution more or less continued. (I'm not sure, but I think schools, Indian tribes, and foreign countries all got surplus food in Ike's administration, along with some of the poor.
- JFK's order really started a new food stamp pilot project, which worked okay and got legislated in 1964. I believe, without checking, that Sen. McGovern was a major force behind it. By 1964 the Harrington book on Poverty in America was making an impact; awareness of poverty among blacks was growing, but it still wasn't as racially centered as it seems today. (Used to be, and probably still is, that the majority or at least plurality of food stamp recipients were white.) That's perhaps why some West Virginians discount the importance of SNAP; the program seems part of the landscape and no longer seems an effort by Dems to help WV whites.
- the problems with distributing surplus food to the food are somewhat similar to foreign aid (PL-480)--you have to establish channels to ship the food to the right destination and the available surpluses aren't necessarily what is most needed by the recipients. So food stamps for the poor were similar to today's ideas of "monetarization" of food aid.
- food stamps used to be sold, so you'd get $10 face value of stamps for $x in cash. The idea was to expand the poor's spending on food. As the program has evolved, that element faded away.