The article includes a comparison of Moveon and the Tea Party Movement, both being ground up organizations with minimal national leadership.The last two paragraphs:
One hears again, there, echoes of leftist movements. Raise consciousness. Change hearts, not just votes. Attack corruption in society, not just on Capitol Hill. In America, right-wing movements have tended to focus on taking over politics, left-wing ones on changing the culture. Like its leftist precursors, the Tea Party Patriots thinks of itself as a social movement, not a political one.
Centerless swarms are bad at transactional politics. But they may be pretty good at cultural reform. In any case, the experiment begins.