Wednesday, October 25, 2017

GLF and Cake Mix

A blast from the past here--a mention of the Grange League Federation.  Personal interest, as my father was a board member of the Greene GLF unit.
How did Andre’s science meet Hines’s reputation, producing a cake mix brand that would become a fixture of birthdays for decades? The final ingredient was Roy Park, a marketer for the Grange League Federation in search a way to sell the farm cooperative’s produce at premium prices. In the late 1940s, Park approached the Hines to ask for his endorsement. Hines was a notoriously hard sell—his name was his livelihood—but, writes Louis Hatchett in Duncan Hines: How a Traveling Salesman Became the Most Trusted Name in Food, Park had an enticing offer. “By making your name more meaningful in the home,” Park told Hines, “you can upgrade American eating habits. ” He also offered Hines control over any product that bore his name.

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