Fallows has a long piece on the candidates and the upcoming debates.
Politicians pander. That's what you do.
I've done just enough public speaking (definitely not my forte--I drone) to occasionally experience the thrill of reading your audience and responding to their response. It's like making love. And that's what politicians, the ones who have thrived enough to have a national presence, do. Throughout Fallow's piece you can see the techniques analyzed.
In this episode the Kentucky governor gets carried away by pander.