Thursday, January 10, 2013

Profiling the Customer

Had an appointment at my HMO yesterday (Kaiser).  For the first time the technician was filling out fields for my race, languages, etc.  He was apologetic, explaining it was a new requirement.  I was struck by the parallel with FSA/USDA getting similar information from its customers. 

But his explanation was a bit different than FSA's would be: because Reston has so many people from different countries, the big justification for the data was to determine whether there were language barriers and, if so, whether Kaiser could get an interpreter with the right skills.

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