Twenty or so years ago, McDonald’s were at best tolerated and at worst unwelcome in many French towns. They were the symbols of lousy nutrition and American colonisation. Nowadays, McDonalds are part and parcel of the French cullinary landscape . In my corner of small town France we have four McDonald’s outlets, two of which offer a 24/24 7 day a week drive in service. However,, in consumption terms, McDonalds is still at « treat status ». Most families will have a McDonald’s once or even twice a month. We are not at daily consumption. Most popular mealtime of the week a tour local McDonald’s – Sunday lunchtime- all the local outlets are packed.