And thinking outside the box. The NYTimes has a piece on how American retailers are trying to open up their websites to foreign customers. Turns out it's not simply a matter of trusting shipments to UPS or FedEx. For one thing, some foreign countries have postal codes which aren't 5 digits. Imagine that!
I mock, yet the longer I live the more I see that my own data modeling efforts in the 90's were horribly limited by assumptions and chauvinism.