Wednesday, March 14, 2012
Faux British Hipness
The USDA blog has a post on how a new market for cotton is being created with "Under Armour". The company was founded by a UofMD man so has gotten some attention in the Post. But I was struck for the first time today by the British spelling of "armor". I guess he was trying to be posh and hip and all that good stuff. Maybe the athletes he clothes "glow" or "perspire" instead of "sweat". Farmers sweat.