Friday, January 27, 2012

McDonalds in France

Via Ezra Klein, here's a study of how McDonalds has succeeded in France so well that it's their second most profitable market (the Klein post says "second biggest" but the study says profitable.

I've linked to Dirk Beauregarde posts in the past, most of which show France as a very centralized country.  But the lesson of McDonalds in France seems to be adaptation to local customs and suppliers, in contrast to their centralized and standardized operations in the US.  In part it's an attempt to recognize the French enjoy their food, and linger, while the Americans grab and go.

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