Tuesday, June 30, 2009

More Transparency Than We Need?

Transparency is on my mind, given the Obama initiative on it. We're all in favor of transparency, it's a good thing. But good things can be carried too far.

NYTimes has a piece about Air New Zealand, titled: Nothing to Hide, Really:

"The instructions in Air New Zealand’s new in-flight safety video are given by employees who are nude except for body paint and strategically placed seat belts."

There is, after all, a reason we mostly have doors on bathrooms.


Anonymous said...

Have you seen the actual ad? I generally cringe at this type of video too, but I thought it was actually quite tasteful, and the body paint is actually fairly dark/thick so overall I (happily) found the video much less revealing than I thought it would be.

Bill Harshaw said...

I have to confess I didn't watch it before blogging but I have now. It is well done and it certainly would work better to convey the message than the sort of thing I remember from 10 years ago back when I was still flying.

Interesting to note the emphasis on life vests; I guess if you're the airline for two big islands you probably do life vests, instead of the seat cushion deal.