The NY Times cites a memo from Howard Schultz, the founder of Starbucks, in this times article
but you can see the whole thing on starbucksgossip.com. (Although I drink the coffee every day, I've never bought their shares.)
It's interesting, not only the use of a blog within a corporation, but also the problems within a bureaucracy. What is the mission of Starbucks--provide great coffee at cheap prices or provide a great experience? He doesn't say, but some of the savings from the decisions made by his bureaucrats, to switch to flavor locked packaging for example, probably also enable them to be more environmentally conscious. How does a bureaucracy make the tradeoffs? His point is that he and his bureaucracy made decisions with tradeoffs of which they were not aware.