Tuesday, December 06, 2005

Dreams and Reality--The Fate of Restaurants

Every day I run I go past the Ariake restaurant.

I've seen the progress of the renovations of what used to be a McDonalds, before that a Popeyes, before that something else. The site seems like it should be ideal for a restaurant of some sort. It's across from the entrance to the Hunter's Woods Plaza (strip shopping), located on and near main Reston roads. But the site's never been overwhelmingly successful, as witness the changes over the years. It sat vacant for maybe 2-3 years before new owners got it, and started their changes.

My guess is that they are novices. Why--because work started on the building, then was halted for a long while. When it resumed, building permits for renovations were posted on the windows, so I'm guessing they started work without getting all the bureaucratic permits. From the outside (never been inside), they've done a good job. Merrifield Gardens redid the grounds to provide a water feature and plantings that feel Japanese; they put down slate tiles outside for the outside seating area. The inside was redone as well.

As the review says, they opened in the spring. Googling them, they've had a couple reviews and a couple of organizations meeting there. But I'd fault their outreach. The Chinese restaurant in Fox Mill regularly mails their menu out to the homes in the area, including a buy one, get one free offer. The Ariake hasn't done that; they don't even post a menu in the window. Neither my wife nor I are that familiar with Japanese cuisine, so we need a little impetus to cross the threshold. It's too bad, because if the food matches the care taken with the building it's good.

But many restaurants start and fail for each one that succeeds in becoming a neighborhood fixture.

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